Ref: https://www.udemy.com/course/aws-ai-practitioner-certified/learn/lecture/44887675

• Summary
• Contents:

Amazon Personalize - Key Concepts

• 🔧 Real-time personalized recommendations
  • e.g. personalized product recommendations, re-ranking, customized direct marketing…
  • ❗ Powers recommendations in Amazon.com!
• Integrates well into existing websites and applications
• Use cases:
  • Retail stores
  • Media
  • Entertainment
  • …

Amazon Personalize - Recipes

• 🔧 Recipes = algorithms prepared for specific use cases
  • Customers must provide the training configuration on top of the recipe
• Example recipes:
  • Recommending items for users (USER_PERSONALIZATION recipes)
    • User-Personalization-v2
  • Ranking items for a user (PERSONALIZED_RANKING recipes)
    • Personalized-Ranking-v2
  • Recommending trending or popular items (POPULAR_ITEMS recipes)
    • Trending-Now, Popularity-Count
  • Recommending similar items (RELATED_ITEMS recipes)
    • Similar-Items
  • Recommending the next best action (PERSONALIZED_ACTIONS recipes)
    • Next-Best-Action
  • Getting user segments (USER_SEGMENTATION recipes)
    • Item-Affinity